the powerful AI-infused platform
Tastings have evolved. Insight is the new ROI.
Palaterra has helped us go from disconnected spreadsheets to structured, impactful data that makes our tastings a strategic advantage — not just a marketing cost.
why leading brands partner with palaterra
An all-in-one platform built for
- smarter execution
- stronger agency performance
- real-time insights
Palaterra was designed for modern brand teams who need clarity, consistency, and results from their in-store demo programs. Our platform centralizes event logistics, streamlines brand training, and delivers AI-powered reporting—so you can stop flying blind and start making confident, data-backed decisions.
From onboarding to execution to performance insights—Palaterra gives you the tools to move faster, optimize field efforts, and elevate your retail presence.
leading brands trust palaterra
Palaterra is the smarter platform for stronger brand impact. Whether you're launching in a handful of stores or running national campaigns, Palaterra helps your brand execute with precision and scale. From virtual brand training to AI-powered reporting, we simplify the complex and empower your agency partners to deliver.
What Makes Palaterra Different
Built for Brand Teams. Backed by Real Results.
Most tools treat demo execution like a logistics problem. We treat it like a growth opportunity. Palaterra equips your agency partners with the right tools and training to deliver high-quality experiences—and gives you the data to measure and scale what works.
Whether you're launching in 10 markets or managing 10,000 tastings a year, Palaterra turns disconnected field activity into an engine of conversion, insight, and ROI.
reporting +ai
Individual Reports for: brand, consumer sentiment, retail price, inventory, retailer, market, and overall report.
+ai report
summary, insights, and
recommended next steps
For emerging brands and new product launches, data is everything.
But with hundreds of demo activations and countless pages of raw data, extracting meaningful insights can feel overwhelming. Without a clear understanding of what’s working and what’s not, brands risk missing valuable opportunities to refine their strategies and maximize impact.
auto-onboarding
Streamlines application, selection, and onboarding for Brand Ambassadors with automated communication and collects:
- personal details
- direct deposit info
- key documents
- licenses
- 1099s
- certifications
Accelerates BA’s start times, reduces manual work, and helps drive your business growth.
brand training
Our technology centralizes brand training across all agencies and regions, ensuring consistent product knowledge and storytelling.
This equips Brand Ambassadors with the key selling points they need to engage consumers more effectively, driving higher sales conversions during in-store samplings or activations.
auto staffing
Our platform empowers agency owners to effortlessly bulk upload events and seamlessly staff them with a single click.
With advanced filters such as date, brand, retailer, and city, clients can efficiently organize, view, and manage their entire workload—all from one centralized dashboard.
event recaps
Our platform consolidates event data, consumer feedback, and photos from in-store samplings, giving clients complete visibility into each event.
Clients can track metrics such as sample distribution, sales conversion rates, consumer demographics, product feedback on taste, price, and packaging, all in one streamlined webpage for real-time insights.
event tracking
Our platform allows brand clients to track all their past, present, and future events across the country in one place, regardless of the number of agencies involved.
With filters like date, brand, retailer, and agency, they can easily view and manage their entire marketing investment without needing to consolidate multiple reports from different sources.
process automation
Tastings are highly effective for engaging your target audience at the point of purchase, but they can be challenging to execute on a large scale. With decades of experience, we’ve developed processes that enhance the success of every event.
Our technology streamlines these processes, offering Brand Ambassadors a user-friendly dashboard that provides essential event details, virtual product training, and automated tools to set them up for success.
Features
reporting +ai
Individual Reports for: brand, consumer sentiment, retail price, inventory, retailer, market, and overall report.
+ai report
summary, insights, and
recommended next steps
For emerging brands and new product launches, data is everything.
But with hundreds of demo activations and countless pages of raw data, extracting meaningful insights can feel overwhelming. Without a clear understanding of what’s working and what’s not, brands risk missing valuable opportunities to refine their strategies and maximize impact.
auto-onboarding
Streamlines application, selection, and onboarding for Brand Ambassadors with automated communication and collects:
- personal details
- direct deposit info
- key documents
- licenses
- 1099s
- certifications
Accelerates BA’s start times, reduces manual work, and helps drive your business growth.
brand training
Our technology centralizes brand training across all agencies and regions, ensuring consistent product knowledge and storytelling.
This equips Brand Ambassadors with the key selling points they need to engage consumers more effectively, driving higher sales conversions during in-store samplings or activations.
auto staffing
Our platform empowers agency owners to effortlessly bulk upload events and seamlessly staff them with a single click.
With advanced filters such as date, brand, retailer, and city, clients can efficiently organize, view, and manage their entire workload—all from one centralized dashboard.
event recaps
Our platform consolidates event data, consumer feedback, and photos from in-store samplings, giving clients complete visibility into each event.
Clients can track metrics such as sample distribution, sales conversion rates, consumer demographics, product feedback on taste, price, and packaging, all in one streamlined webpage for real-time insights.
event tracking
Our platform allows brand clients to track all their past, present, and future events across the country in one place, regardless of the number of agencies involved.
With filters like date, brand, retailer, and agency, they can easily view and manage their entire marketing investment without needing to consolidate multiple reports from different sources.
process automation
Tastings are highly effective for engaging your target audience at the point of purchase, but they can be challenging to execute on a large scale. With decades of experience, we’ve developed processes that enhance the success of every event.
Our technology streamlines these processes, offering Brand Ambassadors a user-friendly dashboard that provides essential event details, virtual product training, and automated tools to set them up for success.
What Makes Palaterra Different
End-to-End Event Oversight
From product setup to photo capture to final reporting, every detail of your demo program is tracked and organized. No more scattered reports or inconsistent data—just clear visibility into what's happening in the field, where, and why.
Agency Enablement = Brand Results
We give your agencies the operational tools they need to run better events—scheduling, payroll, training, and recaps—so they can spend less time managing logistics and more time driving your brand at retail.
Insights That Drive Growth
Palaterra doesn’t just tell you what happened—we help you understand what to do next. Spot trends, flag execution gaps, and scale what works with confidence.
Smarter Brand Training
Your ambassadors don't just show up—they show up informed. Palaterra delivers product info, top talking points, visuals, and training materials automatically, ensuring consistent brand messaging across markets without the back-and-forth.
AI-Powered Campaign Reporting
What used to take 20+ pages of spreadsheets and summary decks is now distilled into a 4–5 page AI-driven report, highlighting sentiment, pricing issues, display execution, and top-performing stores—ready to present to leadership or retail partners.
Brand Success Story
"Palaterra is such a strong and valuable tool—I couldn’t live without it. Leadership has tried to replace it, but I’ve fought to keep it because of the value it brings." – Jackie, National Commercial Experience Manager
Jackie managed a national holiday campaign with 457 activations across 311 cities in 22 states, coordinating 15 agencies. Before Palaterra, this would’ve been nearly impossible.
With everything centralized—training, reporting, and execution—Jackie gained real-time visibility and control across the entire campaign.
a smarter platform for stronger brand impact
Whether you're launching in a handful of stores or running national campaigns, Palaterra helps your brand execute with precision and scale. From virtual brand training to AI-powered reporting, we simplify the complex and empower your agency partners to deliver.
Let’s Win at Retail
Join the brands transforming how in-store demos are managed—and unlocking scalable impact through smarter systems, better-trained ambassadors, and data that drives real results.
I’ve stayed with Palaterra not just because of the efficiency of the software, but because of the incredible support and partnership their team provides. That’s something I find truly invaluable.
