Built by industry pros.
Built for industry pros.
Palaterra was designed for modern agencies and brand teams who need clarity, consistency, and results from their in-store demo programs. Our platform centralizes event logistics, streamlines brand training, and delivers AI-powered reporting—so you can stop flying blind and start making confident, data-backed decisions.
From onboarding to execution to performance insights—Palaterra gives you the tools to move faster, optimize field efforts, and elevate your retail presence.
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leading brands trust palaterra
Palaterra is the smarter platform for stronger brand impact. Whether you're launching in a handful of stores or running national campaigns, Palaterra helps your brand execute with precision and scale. From virtual brand training to AI-powered reporting, we simplify the complex and empower your agency partners to deliver.
Palaterra is such a strong and valuable tool — I honestly couldn’t live without it. It’s absolutely essential for us.
What Makes Palaterra Different
reporting +ai
Individual Reports for: brand, consumer sentiment, retail price, inventory, retailer, market, and overall report.
+ai report
summary, insights, and
recommended next steps
For emerging brands and new product launches, data is everything.
But with hundreds of demo activations and countless pages of raw data, extracting meaningful insights can feel overwhelming. Without a clear understanding of what’s working and what’s not, brands risk missing valuable opportunities to refine their strategies and maximize impact.
auto-onboarding
Streamlines application, selection, and onboarding for Brand Ambassadors with automated communication and collects:
- personal details
- direct deposit info
- key documents
- licenses
- 1099s
- certifications
Accelerates BA’s start times, reduces manual work, and helps drive your business growth.
brand training
Our technology centralizes brand training across all agencies and regions, ensuring consistent product knowledge and storytelling.
This equips Brand Ambassadors with the key selling points they need to engage consumers more effectively, driving higher sales conversions during in-store samplings or activations.
auto staffing
Our platform empowers clients to effortlessly bulk upload events and seamlessly staff them with a single click.
With advanced filters such as date, brand, retailer, and city, clients can efficiently organize, view, and manage their entire workload—all from one centralized dashboard.
event recaps
Our platform consolidates event data, consumer feedback, and photos from in-store samplings, giving clients complete visibility into each event.
Clients can track metrics such as sample distribution, sales conversion rates, consumer demographics, product feedback on taste, price, and packaging, all in one streamlined webpage for real-time insights.
event tracking
Our platform allows clients to track all their past, present, and future events across the country in one place, regardless of the number of agencies involved.
With filters like date, brand, retailer, and agency, they can easily view and manage their entire marketing investment without needing to consolidate multiple reports from different sources.
process automation
Tastings are highly effective for engaging your target audience at the point of purchase, but they can be challenging to execute on a large scale. With decades of experience, we’ve developed processes that enhance the success of every event.
Our technology streamlines these processes, offering Brand Ambassadors a user-friendly dashboard that provides essential event details, virtual product training, and automated tools to set them up for success.
Features
reporting +ai
Individual Reports for: brand, consumer sentiment, retail price, inventory, retailer, market, and overall report.
+ai report
summary, insights, and
recommended next steps
For emerging brands and new product launches, data is everything.
But with hundreds of demo activations and countless pages of raw data, extracting meaningful insights can feel overwhelming. Without a clear understanding of what’s working and what’s not, brands risk missing valuable opportunities to refine their strategies and maximize impact.
auto-onboarding
Streamlines application, selection, and onboarding for Brand Ambassadors with automated communication and collects:
- personal details
- direct deposit info
- key documents
- licenses
- 1099s
- certifications
Accelerates BA’s start times, reduces manual work, and helps drive your business growth.
brand training
Our technology centralizes brand training across all agencies and regions, ensuring consistent product knowledge and storytelling.
This equips Brand Ambassadors with the key selling points they need to engage consumers more effectively, driving higher sales conversions during in-store samplings or activations.
auto staffing
Our platform empowers clients to effortlessly bulk upload events and seamlessly staff them with a single click.
With advanced filters such as date, brand, retailer, and city, clients can efficiently organize, view, and manage their entire workload—all from one centralized dashboard.
event recaps
Our platform consolidates event data, consumer feedback, and photos from in-store samplings, giving clients complete visibility into each event.
Clients can track metrics such as sample distribution, sales conversion rates, consumer demographics, product feedback on taste, price, and packaging, all in one streamlined webpage for real-time insights.
event tracking
Our platform allows clients to track all their past, present, and future events across the country in one place, regardless of the number of agencies involved.
With filters like date, brand, retailer, and agency, they can easily view and manage their entire marketing investment without needing to consolidate multiple reports from different sources.
process automation
Tastings are highly effective for engaging your target audience at the point of purchase, but they can be challenging to execute on a large scale. With decades of experience, we’ve developed processes that enhance the success of every event.
Our technology streamlines these processes, offering Brand Ambassadors a user-friendly dashboard that provides essential event details, virtual product training, and automated tools to set them up for success.
I’ve stayed with Palaterra not just because of the efficiency of the software, but because of the incredible support and partnership their team provides. That’s something I find truly invaluable.
