Client Overview

• Type of Business: Supplier and Brand Owner
• Product Category: Flavored Liqueurs
• Market Position: Nationally distributed and a leading brand in its category

The Challenge

This premium liqueur brand needed to execute a large-scale national marketing campaign to drive holiday awareness and sales for its chocolate-flavored line.

The initiative involved hundreds of activations across dozens of states, coordinating 15 different agencies, and collecting consistent reporting—all of which would have been nearly impossible without the proper infrastructure.

In prior campaigns, fragmented reporting from multiple agencies made it difficult to track overall performance or deliver a unified recap to internal stakeholders. The brand required a centralized system to bring visibility, reduce inefficiencies, and support execution at scale.

Our Solution

Palaterra delivered an all-in-one event management solution that empowered the brand to execute their holiday campaign seamlessly across markets.

With Palaterra, the team was able to:

• Standardize brand training and communications across all agencies
• Consolidate event reporting and photo documentation into one platform
• Enable real-time data capture for live performance monitoring
• Unify multi-agency coordination under a consistent system
• Gain campaign-wide visibility across all participating markets

Palaterra streamlined the entire operation, enabling consistent execution, faster reporting, and strategic oversight that would have otherwise been unmanageable.

Results & Impact

This became one of the brand’s most successful national initiatives to date:

• 457 activations executed nationwide
• 15 agencies coordinated using a single platform
• 118 retail locations included in the campaign
• 311 cities across 22 states—covering nearly half the U.S.
• Centralized reporting delivered across all agencies in real time

The campaign proved that large-scale brand activations could be efficiently executed through technology, without losing quality or control.

Why It Worked

Palaterra supported every phase of the campaign—from planning and brand ambassador training to live activations and post-event analysis.

By consolidating logistics, communication, and reporting, the brand eliminated administrative bottlenecks, improved performance visibility, and gained back time and control. Dedicated client support ensured smooth execution despite the campaign’s scale and complexity.