Introducing Palaterra — The Platform Reimagining In-Store Tastings
After three years of working quietly behind the scenes, Palaterra is stepping out of stealth mode. Originally developed as an internal tool to support First Crush Tastings, Palaterra has evolved into a powerful SaaS platform — now powering millions of consumer samples annually and delivering real-time insights to suppliers, distributors, and agencies alike. And now, we're expanding.
Why We Built Palaterra
In-store tastings remain one of the most effective tools for trial and conversion in the adult beverage industry. But behind every event is a tangle of logistics: scheduling, staffing, compliance, and reporting — often managed across multiple regions, agencies, and spreadsheets.
We built Palaterra to solve those pain points, creating a centralized system that automates complexity and elevates outcomes.
What makes Palaterra different?
- Built by industry veterans who’ve managed hundreds of thousands of activations firsthand
- Serves suppliers, agencies, and distributors at scale
- Offers AI-powered reporting that transforms data into buyer-ready insights
- Centralizes brand and event training to ensure consistent execution across multiple agencies
Innovation Driven by Our Clients
Palaterra wouldn’t be where it is today without the feedback of our early adopters. From brand managers overseeing national retail programs to agency owners managing hundreds of events per month, their hands-on experience has directly shaped key features — from inventory management and ambassador tracking to AI-powered campaign recaps and post-event analytics.
These power users helped us build a platform that not only serves brand owners but also makes agency operations more efficient — leading to better execution at the store level and clearer results for all stakeholders.
Why Now?
The alcohol industry is evolving rapidly — an explosion of new products, a rapidly evolving retail landscape, and growing pressure to prove ROI are creating new challenges across the entire industry. At the same time, larger tech platforms are entering the space with brand-facing solutions that often overlook the operational needs of agencies.
Palaterra is different. We’re agency-friendly, brand-centric, and built to handle the real-world complexity of tastings at scale.
Whether you're a supplier seeking better visibility or an agency looking to simplify your operations, Palaterra is your all-in-one solution for smarter, faster, more impactful activations.
Let’s Talk
We’ll be reaching out to our current clients with updates and new capabilities. If you’re new to Palaterra and looking for a better way to manage tastings — now’s the time.
Reach out for a demo, or stay tuned as we roll out our new website, blogs, and client case studies.
