Case Study
Midwest Sampling Agency
Since 2019, Palaterra has worked closely with this Midwest-based agency to simplify and optimize their entire workflow, providing end-to-end support for staffing, event management, and reporting.
The Challenge
From the start, this agency was committed to delivering high-quality alcohol sampling and promotional services. However, as the business expanded, managing staffing, scheduling, and event reporting became increasingly complex and time-consuming.
They partnered with Palaterra in 2019 to centralize their operations and manage their growing ambassador network more efficiently. One persistent challenge remained: payroll. Even with other systems in place, processing payroll for their ambassador network took 3 to 5 hours per cycle, often turning payday into one of the most stressful parts of the week.
Our Solution
Palaterra has worked alongside this agency since 2019 to streamline every aspect of their event operations. In late 2023, Palaterra launched its Auto Pay feature—an automated payroll system built to eliminate the manual burden of ambassador payments.
As an early adopter of Auto Pay, the agency immediately saw results. What used to take hours of spreadsheet work was reduced to a single click: selecting a date range and processing payments in seconds with full accuracy and efficiency.
In addition to payroll automation, the agency continues to benefit from Palaterra’s event verification tools, real-time reporting, and intuitive platform—supporting their ability to scale without sacrificing quality.
Results & Impact
- Reduced payroll processing from hours to minutes
- First client to adopt Auto Pay, gaining early operational advantage
- Freed up time for leadership to focus on growth and client engagement
- Streamlined event management and reporting in a single system
- Enhanced scalability and efficiency across all operations
Why It Worked
Palaterra’s ongoing partnership with this agency has been centered on delivering continuous innovation and support. By automating one of their most time-consuming tasks—payroll—we helped eliminate a major bottleneck and created more space for high-value work.
With comprehensive tools for staffing, scheduling, reporting, and payment, Palaterra continues to be a vital part of their operational success.
Palaterra has been a critical partner in our growth. Their team truly understands the challenges agencies face and goes above and beyond to support us—even waiving fees during the COVID-19 shutdown. That kind of partnership is rare.
The platform’s automated payroll system, event verification tools, and overall usability have been game changers. We’ve saved countless hours and dramatically improved how we run our programs.
For any agency considering Palaterra—the ROI is clear. The data, tools, and support have helped us prove success to clients and scale with confidence.
Ready to streamline and scale
like this midwest agency?
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